A recent study shows that cereal companies are trying to connect with young consumers by having cartoon spokes people look down to them, which this later Cap’n certainly does. And the dimensionality is of the later packaging of this cereal is trying to reach out to children in more than a metaphoric way. Ads have become louder, more aggressive, more in-your-face. It’s part of a larger trend in the marketing to children that’s taken place in the past few decades. There is a satisfying order to the retro packaging that the newer iterations doesn’t have. The logo of the original packaging is done in a straightforward Clarendon, with the retro packaging is a more whimsical original typeface that looks more retro than the 60s version. This is something that newer style of packaging doesn’t offer. If we compare it with the original packing of the cereal from the mid-60s, we see that the retro packaging keeps the original tag line of “Stays Crunchy… Even in Milk.” They also share the offering small collectible, with the original promising a stamp and the retro version advertising a collectible card. There is a straightforward order to the foreground/background relationship, with the cereal in the foreground. The Retro Crunch packaging by contrast is flatter and simpler. This dimensionality is further emphasized by the foreshortening of the Cap’n’s arm and spoon, which looks to break the plane of the box with the bowl and spill out into the cereal aisle. The logo also has volume, with shaded letters rolling back and pushing forward into space. The shading of the newer Cap’n had added pillowy volume to the figure. The bolder, flatter style of the illustration and of the logo is a refreshing change from the modeled rendering of the newer packaging.
pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.In the summer of 2010, Quaker Oats released vintage-styled packaging for three of its Cap’n Crunch cereals – Peanut Butter Crunch, Crunchberry and the original Cap’n Crunch. Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. Guppy (full name: Horatio Magellan Crunch). The product line is heralded by Cap'n Crunch, the adventurous sea captain of the S.S.
Cap'n Crunch is a product line of corn and oat cereals introduced in 1963 and manufactured by the Quaker Oats Company, a division of PepsiCo since 2001.
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